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It’s a whole new ballgame with SEO since AI platforms have gained in dominance. Google’s recent core updates emphasized originality and relevance to rank high on a search page. Meaning you will be rewarded for content that offers unique insights and value rather than relying on generic or AI-generated material. Businesses should focus on creating well-researched, user-focused content that aligns with Google’s E-E-A-T principles, while optimizing for local and zero-click searches to maintain visibility in an increasingly competitive digital landscape.

As Black Friday marks the official start of the holiday shopping season, Cumulus Media Chief Insights Officer Pierre Bouvard is exploring how traditional radio remains a vital advertising platform for driving both in-store and online traffic.

Digital Out-of-Home (DOOH) advertising is transforming public spaces by integrating technology into traditional advertising formats, creating more engaging and interactive experiences for consumers.

Ready, set action! This always makes me think of the game growing up, “Red Light, Green Light!”. You hurry up and go when you hear “Green light” headed to base and run and then hear “red light”, and you pump your brakes, and hope the caller does not see you move.

In the ever-evolving digital melody, where websites compose the future’s ballad, the significance of Search Engine Optimization (SEO) can’t be overstated. It’s not a fleeting note but a continuous serenade that, when played consistently, orchestrates higher rankings, increased organic traffic, and sustained business growth.

We’ve all been there. You’re scrolling through Facebook, and you see an ad that was for something you were JUST talking about! How in the world did they know? If you type in “does Facebook” on Google, the first auto populated option is “does Facebook listen on your phone”.

My water heater broke and being one of the least handyman-type guys I know, I can’t fix it myself. That means I need to call a plumbing company to come to my rescue before my garage turns into a swimming pool (which, in theory, would be nice to have too).

As a parent, it’s difficult to imagine what your kids are watching online. I always see my kids on their phones. In the car, while eating dinner, and even just after school while they lay in their room, the kids on their phones.

OTT effectiveness can be measured.