Location and Event Marketing
on Cape Cod, MA

On-Site & On-Target 

Looking to fill in the gaps within your marketing plan?

Geo-fencing and Geo-retargeting can help you supplement other marketing efforts by reaching your customers on their smartphones and other connected devices. When they’re near your business, in your neighborhood and especially when they’re shopping online for a product or service that your business offers!

What is geo-fencing and how can it help my business?

Geo-fencing is a location-based service that uses GPS, RFID, Wi-Fi, or cellular data to create a virtual geographic boundary. When a device, like a smartphone, enters or exits this defined area, it can trigger specific actions or notifications. In terms of benefits to your business, it means that you can utilize geo-fencing to:

• Target consumers who walk into a specific location 
• Target local events, trade shows or national expo attendees
• Supplement direct marketing with geo-fencing in your ideal neighborhood targets.
• Attract tourists or visitors looking to spend money locally.
• Target hotels and travelers before and while they’re visiting.

After we’ve established the mobile device associated with your target customer, your retargeting ads will continue to follow that consumer with geo-retargeting.

Do you have a prospect list or previous customer list that you’d like to target?

Address Targeting can help to identify the IP Address of residential or commercial buildings, and then serve ads to anyone who brings their mobile device to that location. It’s an ingenious way to complement your direct mail efforts and repurpose those addresses for an omni-channel approach, reaching each target with frequency among different marketing outlets. At CCB Media, we take pride in utilizing these mobile marketing and advertising strategies to help our clients get the most out of their campaign. Ready to get started with a location and event marketing plan? Contact our office on Cape Cod, MA today to schedule a consultation with a member of our team!