Behavioral Targeting on Cape Cod, MA
Ever wonder where your cookies go?
As you browse online, cookies are consistently collecting data from your browsers, like Chrome, Safari, and Edge. And yes, the process is happening even if you browse in ‘Incognito’ mode. These cookies then begin to build a database about who you are, your interests and, ultimately, they can predict your online buying habits.
What kind of data is collected?
- Everything you search online...🔍
- The news articles you read daily.
- The websites you visit.
- When you leave that item in your shopping cart and then you see it following you around online...🛒
- When you get directions to a local business on Google Maps...🗺️
- Your ‘watch list’ on Amazon Prime or Netflix
On the surface, this “Big Brother is watching” concept might seem a little creepy. We get that. But why not think of it this way? Electronic devices are an integral part of our lives now, and it’s a “smart” world in which we live. Consumer data and customer profiles can be powerful and actionable marketing tools for your business. Why WOULDN’T you want to put them to work for you?
As a business owner, this kind of consumer data can help you grow your business! It’s effectively “customizing your customers,” and CCB Media can help you do it, by collaborating with you to hand -select exactly who you’re looking to attract and encouraging brand interaction by those potential customers. That’s the beauty of digital targeting!
For more information about the benefits of behavioral targeting or if you wish to introduce retargeting ads to your campaign, we encourage you to contact us today! We are proud to be the digital agency of choice for businesses on Cape Cod, MA, and the surrounding areas.
| DOs | DON’TS |
|---|---|
| ✔️ Follow customers immediately as they interact with your business. | ❌️ Wait two weeks reaching that customer with snail mail. |
| ✔️ Ages 35-65 who are seeking out my product online already. | ❌ Target ONLY Age brackets |
| ✔️ Do optimize your campaign consistently and utilize A/B testing. | ❌ Don’t set it and forget it. |
| ✔️ Sell YOUR business, not just your co-op vendor. | ❌ Don’t be too generic. |
| ✔️ Optimize data to your advantage. | ❌️ Don’t ignore analytics. |
What’s the difference between Keyword and Behavioral targeting?
Behavioral targeting is a marketing strategy that uses data about a user’s online behavior to deliver personalized advertisements and content. So, you book an airline ticket to fly on a specific date to a particular city – next thing you know you receive ads from Hertz Car Rental. That’s Behavioral Targeting because:
- Hertz has purchased your cookie data from the airline company.
- You receive the ad on any site because the ad is delivered to your cookie – news site, sports site, medical site, entertainment – the site is irrelevant to delivery because reaching you (the person that bought the ticket is all that matters).
Keyword targeting is when the ad delivered to a website page (editorial) that contains Keywords we choose. So, if the Keyword is Cape Cod vacation, the ad will be delivered to site pages that contain the keywords “Cape Cod vacation.”
